Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
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What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

Show Project
Photos of Dhulikhel — Ongoing Documentation

1974 AD Album Cover Design

Album cover and identity design for 1974 AD, one of Nepal’s most iconic rock bands. The project redesigns the band’s logo, builds a custom…

Show Project
1974 AD Album Cover Design

Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

Show Project
Cashmere Dreams

Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

Show Project
Chef Santosh Shah

FYMO Campaign Photoshoot

Campaign photoshoot for FYMO, the food delivery app that does a bit more, producing bright, energetic commercial imagery for advertising and social media use.

Show Project
FYMO Campaign Photoshoot
Photography June 13, 2024

Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

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Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

Show Project
People of the Serengeti
Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding
Brand Identity Design June 3, 2025

Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

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Octoways
Design April 21, 2022

Poster for Film Southasia 2022

Campaign identity and poster design for Film Southasia, a documentary film festival, capturing its scale across South Asian countries and film entries.

Show Project
Poster for Film Southasia 2022
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization

Graphic Design, Branding & Photography

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Logo & Marks
–  Print & Editorial Layout
–  Packaging and mockup
–  Data backed Infographics
–  Product & commercial photo
–  High end photo retouching

Art Direction

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Team Leadership

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

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Project quotes

mail@sworup.com

Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

  • Strategy

    Documentary Photography

  • Design

    Photojournalism

  • Client

    Personal Project

  • Creative Fields

    Photography, Photojournalism, Documentary

View Project
1974 AD Album Cover Design

Album cover and identity design for 1974 AD, one of Nepal’s most iconic rock bands. The project redesigns the band’s logo, builds a custom…

  • Strategy

    Art Direction / Branding

  • Design

    Logo Redesign, Typography, Illustration

  • Client

    1974 AD

  • Tools

    Photoshop

  • Creative Fields

    Art Direction, Branding, Illustration

View Project
Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

  • Strategy

    Commercial Photography

  • Design

    Lifestyle & Product Photography

  • Client

    Natureknit

  • Creative Fields

    Photography, Advertising

View Project
Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

  • Strategy

    Advertising Campaign

  • Design

    Portrait & Lifestyle Photography

  • Client

    Nutriplus

  • Creative Fields

    Photography, Advertising

View Project
FYMO Campaign Photoshoot

Campaign photoshoot for FYMO, the food delivery app that does a bit more, producing bright, energetic commercial imagery for advertising and social media use.

  • Strategy

    Commercial Photography

  • Design

    Advertising Photography

  • Client

    FYMO

  • Creative Fields

    Photography, Advertising

View Project
June 13, 2024
Luxury Hotel Photography Nepal—Aloft Thamel, Kathmandu

Interior and real estate photography for Aloft Thamel, Kathmandu, capturing the hotel’s architecture, dining spaces, and hospitality for marketing use.

View Project
People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

  • Strategy

    Travel / Portrait Photography

  • Design

    Photography

  • Client

    Personal Project

  • Creative Fields

    Photography, Portrait, Travel

View Project
February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
June 3, 2025
Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Octoways

  • Creative Fields

    Graphic Design, Logo Design

View Project
April 21, 2022
Poster for Film Southasia 2022

Campaign identity and poster design for Film Southasia, a documentary film festival, capturing its scale across South Asian countries and film entries.

View Project
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