Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
Find My Work
behance.com/sworup
linkedin.com/in/sworup

What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Brand Identity Design June 3, 2025

International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

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International Conference on Recovery of Cultural Heritage

Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

Show Project
Photos of Dhulikhel — Ongoing Documentation

Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

Show Project
Recharge Gym, Aloft Kathmandu

Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

Show Project
Cashmere Dreams

1974 AD Album Cover Design

Album cover and identity design for 1974 AD, one of Nepal’s most iconic rock bands. The project redesigns the band’s logo, builds a custom…

Show Project
1974 AD Album Cover Design
Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding

Session with the Chef

An impromptu portrait session with Executive Chef Rajeev Shrestha at Aloft Kathmandu, capturing candid, behind-the-scenes moments in the kitchen with natural light and a…

Show Project
Session with the Chef

Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

Show Project
Chef Santosh Shah

People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

Show Project
People of the Serengeti
Brand Identity Design June 3, 2025

Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

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Itunu Psychiatry Branding
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization
–  AI based video production

Graphic Design, Branding & Website

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Website UI/UX
–  CMS/ POS Backend
–  Event Branding & production
–  Merchandising design
–  Print & Editorial Layout
–  Social Media Marketing
–  Data backed Infographics
–  High end photo retouching

Art Direction & Photography

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Photography
–  Product & commercial photo

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

June 3, 2025
International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

  • Strategy

    Event Branding

  • Design

    Illustration, Print & Digital

  • Client

    Nepal Heritage Recovery Campaign

  • Tools

    Illustrator, InDesign, Pen & Ink

  • Creative Fields

    Advertising, Graphic Design, Illustration, Event Design

View Project
Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

  • Strategy

    Documentary Photography

  • Design

    Photojournalism

  • Client

    Personal Project

  • Creative Fields

    Photography, Photojournalism, Documentary

View Project
Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

  • Strategy

    Photography

  • Design

    Interior & Product Photography

  • Client

    Aloft Kathmandu Thamel

  • Creative Fields

    Photography

View Project
Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

  • Strategy

    Commercial Photography

  • Design

    Lifestyle & Product Photography

  • Client

    Natureknit

  • Creative Fields

    Photography, Advertising

View Project
1974 AD Album Cover Design

Album cover and identity design for 1974 AD, one of Nepal’s most iconic rock bands. The project redesigns the band’s logo, builds a custom…

  • Strategy

    Art Direction / Branding

  • Design

    Logo Redesign, Typography, Illustration

  • Client

    1974 AD

  • Tools

    Photoshop

  • Creative Fields

    Art Direction, Branding, Illustration

View Project
February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
Session with the Chef

An impromptu portrait session with Executive Chef Rajeev Shrestha at Aloft Kathmandu, capturing candid, behind-the-scenes moments in the kitchen with natural light and a…

  • Strategy

    Editorial Photography

  • Design

    Portrait Photography

  • Client

    Aloft Kathmandu

  • Creative Fields

    Photography

View Project
Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

  • Strategy

    Advertising Campaign

  • Design

    Portrait & Lifestyle Photography

  • Client

    Nutriplus

  • Creative Fields

    Photography, Advertising

View Project
People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

  • Strategy

    Travel / Portrait Photography

  • Design

    Photography

  • Client

    Personal Project

  • Creative Fields

    Photography, Portrait, Travel

View Project
June 3, 2025
Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Itunu Psychiatry

  • Creative Fields

    Graphic Design, Branding, Visual Identity, Logo Design

View Project
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