Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
Find My Work
behance.com/sworup
linkedin.com/in/sworup

What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding

1974 AD Album Cover Design

Album cover and identity design for 1974 AD, one of Nepal’s most iconic rock bands. The project redesigns the band’s logo, builds a custom…

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1974 AD Album Cover Design
Photography June 3, 2025

Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

Show Project
Hair Shoot & Retouching — Parachute (US/Canada)

Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

Show Project
Recharge Gym, Aloft Kathmandu
Design Photography January 11, 2023

Livon Hair Mask Photoshoot

Commercial hair photography and retouching for Livon Keratin Hair Mask, capturing sleek, healthy-looking hair with clean studio lighting for advertising and social campaigns.

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Livon Hair Mask Photoshoot
Design April 21, 2022

Poster for Film Southasia 2022

Campaign identity and poster design for Film Southasia, a documentary film festival, capturing its scale across South Asian countries and film entries.

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Poster for Film Southasia 2022

Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

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Manan Aged Care & Physiotherapy Rehabilitation Center

Catch Masala Photography

Commercial photography and retouching for Catch Masala, combining chef portraits with polished, advertising-ready product shots. The set balances rich, appetising colour and texture with…

Show Project
Catch Masala Photography

Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

Show Project
Photos of Dhulikhel — Ongoing Documentation

People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

Show Project
People of the Serengeti
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization
–  AI based video production

Graphic Design, Branding & Website

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Website UI/UX
–  CMS/ POS Backend
–  Event Branding & production
–  Merchandising design
–  Print & Editorial Layout
–  Social Media Marketing
–  Data backed Infographics
–  High end photo retouching

Art Direction & Photography

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Photography
–  Product & commercial photo

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
1974 AD Album Cover Design

Album cover and identity design for 1974 AD, one of Nepal’s most iconic rock bands. The project redesigns the band’s logo, builds a custom…

  • Strategy

    Art Direction / Branding

  • Design

    Logo Redesign, Typography, Illustration

  • Client

    1974 AD

  • Tools

    Photoshop

  • Creative Fields

    Art Direction, Branding, Illustration

View Project
June 3, 2025
Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

  • Strategy

    Beauty Photography

  • Design

    Retouching, Art Direction

  • Client

    Marico (Parachute)

  • Market

    United States & Canada

View Project
Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

  • Strategy

    Photography

  • Design

    Interior & Product Photography

  • Client

    Aloft Kathmandu Thamel

  • Creative Fields

    Photography

View Project
January 11, 2023
Livon Hair Mask Photoshoot

Commercial hair photography and retouching for Livon Keratin Hair Mask, capturing sleek, healthy-looking hair with clean studio lighting for advertising and social campaigns.

View Project
April 21, 2022
Poster for Film Southasia 2022

Campaign identity and poster design for Film Southasia, a documentary film festival, capturing its scale across South Asian countries and film entries.

View Project
Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

  • Strategy

    Brand Identity

  • Design

    Logo, Typography, Visual System

  • Client

    Manan Aged Care & Physiotherapy Rehabilitation Center

  • Tools

    Photoshop, Illustrator

  • Creative Fields

    Art Direction, Branding, Graphic Design, Logo Design

View Project
Catch Masala Photography

Commercial photography and retouching for Catch Masala, combining chef portraits with polished, advertising-ready product shots. The set balances rich, appetising colour and texture with…

  • Strategy

    Commercial Photography

  • Design

    Product & Portrait Photography, Retouching

  • Client

    Catch Masala

  • Tools

    Photoshop, Sony Camera

  • Creative Fields

    Advertising, Photography, Commercial Photography

View Project
Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

  • Strategy

    Documentary Photography

  • Design

    Photojournalism

  • Client

    Personal Project

  • Creative Fields

    Photography, Photojournalism, Documentary

View Project
People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

  • Strategy

    Travel / Portrait Photography

  • Design

    Photography

  • Client

    Personal Project

  • Creative Fields

    Photography, Portrait, Travel

View Project
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