What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Design June 3, 2025

Film Southasia 2024

Campaign identity and promotional design for Film Southasia, the region’s flagship festival of South Asian documentary film. The 2024 edition (‘Anthropocene’) carries a bold,…

Show Project
Film Southasia 2024
Design April 21, 2022

Poster for Film Southasia 2022

Campaign identity and poster design for Film Southasia, a documentary film festival, capturing its scale across South Asian countries and film entries.

Show Project
Poster for Film Southasia 2022

Go Goldstar Campaign Photoshoot, Retouching & Design

Campaign photography, retouching, and design for Go Goldstar, one of Nepal’s leading footwear brands. The work combines clean product and lifestyle shots with social-media-ready…

Show Project
Go Goldstar Campaign Photoshoot, Retouching & Design

Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

Show Project
Photos of Dhulikhel — Ongoing Documentation

Branding for Banbas Resorts

Brand identity design for Banbas Resorts, building a cohesive logo and visual identity system carried across signage, business cards, and stationery for a warm,…

Show Project
Branding for Banbas Resorts
Design Photography January 11, 2023

Livon Hair Mask Photoshoot

Commercial hair photography and retouching for Livon Keratin Hair Mask, capturing sleek, healthy-looking hair with clean studio lighting for advertising and social campaigns.

Show Project
Livon Hair Mask Photoshoot
Brand Identity Design June 3, 2025

International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

Show Project
International Conference on Recovery of Cultural Heritage
Photography June 3, 2025

Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

Show Project
Hair Shoot & Retouching — Parachute (US/Canada)

Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

Show Project
Manan Aged Care & Physiotherapy Rehabilitation Center
Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding
Scroll
Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization
–  AI based video production

Graphic Design, Branding & Website

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Website UI/UX
–  CMS/ POS Backend
–  Event Branding & production
–  Merchandising design
–  Print & Editorial Layout
–  Social Media Marketing
–  Data backed Infographics
–  High end photo retouching

Art Direction & Photography

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Photography
–  Product & commercial photo

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

June 3, 2025
Film Southasia 2024

Campaign identity and promotional design for Film Southasia, the region’s flagship festival of South Asian documentary film. The 2024 edition (‘Anthropocene’) carries a bold,…

View Project
April 21, 2022
Poster for Film Southasia 2022

Campaign identity and poster design for Film Southasia, a documentary film festival, capturing its scale across South Asian countries and film entries.

View Project
Go Goldstar Campaign Photoshoot, Retouching & Design

Campaign photography, retouching, and design for Go Goldstar, one of Nepal’s leading footwear brands. The work combines clean product and lifestyle shots with social-media-ready…

View Project
Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

View Project
Branding for Banbas Resorts

Brand identity design for Banbas Resorts, building a cohesive logo and visual identity system carried across signage, business cards, and stationery for a warm,…

View Project
January 11, 2023
Livon Hair Mask Photoshoot

Commercial hair photography and retouching for Livon Keratin Hair Mask, capturing sleek, healthy-looking hair with clean studio lighting for advertising and social campaigns.

View Project
June 3, 2025
International Conference on Recovery of Cultural Heritage

Event branding and campaign design for the International Conference on Recovery of Cultural Heritage, part of Nepal’s heritage recovery efforts. The illustrative, print-led identity…

  • Strategy

    Event Branding

  • Design

    Illustration, Print & Digital

  • Client

    Nepal Heritage Recovery Campaign

  • Tools

    Illustrator, InDesign, Pen & Ink

  • Creative Fields

    Advertising, Graphic Design, Illustration, Event Design

  • Tags

    Campaign Design, Event Branding, Graphic Design, Print Design

View Project
June 3, 2025
Hair Shoot & Retouching — Parachute (US/Canada)

Beauty photography and high-end retouching for Parachute (Marico), created for the US and Canada market. The work focused on polished, natural-looking hair and beauty…

View Project
Manan Aged Care & Physiotherapy Rehabilitation Center

Brand identity for Manan Aged Care & Physiotherapy Rehabilitation Center in Budhanilkantha, Kathmandu, Nepal. The identity uses a warm, human mark and a considered…

  • Strategy

    Brand Identity

  • Design

    Logo, Typography, Visual System

  • Client

    Manan Aged Care & Physiotherapy Rehabilitation Center

  • Tools

    Photoshop, Illustrator

  • Creative Fields

    Art Direction, Branding, Graphic Design, Logo Design

  • Tags

    Brand Identity, Graphic Design, Healthcare Branding

View Project
February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
wpChatIcon
wpChatIcon