Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
Find My Work
behance.com/sworup
linkedin.com/in/sworup

What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Brand Identity Design June 3, 2025

Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

Show Project
Itunu Psychiatry Branding

Session with the Chef

An impromptu portrait session with Executive Chef Rajeev Shrestha at Aloft Kathmandu, capturing candid, behind-the-scenes moments in the kitchen with natural light and a…

Show Project
Session with the Chef
Brand Identity Design June 3, 2025

Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

Show Project
Octoways

Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

Show Project
Recharge Gym, Aloft Kathmandu
Brand Identity Design February 19, 2024

Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

Show Project
Shahnoor Branding

People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

Show Project
People of the Serengeti

Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

Show Project
Kavach Riding Gears from Nepal

Branding for Banbas Resorts

Brand identity design for Banbas Resorts, building a cohesive logo and visual identity system carried across signage, business cards, and stationery for a warm,…

Show Project
Branding for Banbas Resorts

Catch Masala Photography

Commercial photography and retouching for Catch Masala, combining chef portraits with polished, advertising-ready product shots. The set balances rich, appetising colour and texture with…

Show Project
Catch Masala Photography

Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

Show Project
Cashmere Dreams
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization

Graphic Design, Branding & Photography

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Logo & Marks
–  Print & Editorial Layout
–  Packaging and mockup
–  Data backed Infographics
–  Product & commercial photo

Art Direction

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Team Leadership

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

Want project pricing?

Project quotes

mail@sworup.com

June 3, 2025
Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Itunu Psychiatry

  • Creative Fields

    Graphic Design, Branding, Visual Identity, Logo Design

View Project
Session with the Chef

An impromptu portrait session with Executive Chef Rajeev Shrestha at Aloft Kathmandu, capturing candid, behind-the-scenes moments in the kitchen with natural light and a…

  • Strategy

    Editorial Photography

  • Design

    Portrait Photography

  • Client

    Aloft Kathmandu

  • Creative Fields

    Photography

View Project
June 3, 2025
Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Octoways

  • Creative Fields

    Graphic Design, Logo Design

View Project
Recharge Gym, Aloft Kathmandu

A photoshoot for Recharge Gym at Aloft Kathmandu Thamel, capturing the space, equipment, and interior for marketing and social media use. The images focus…

  • Strategy

    Photography

  • Design

    Interior & Product Photography

  • Client

    Aloft Kathmandu Thamel

  • Creative Fields

    Photography

View Project
February 19, 2024
Shahnoor Branding

Visual identity and packaging design for Shahnoor, a fine jewellery label, spanning logo, engraved tags, and branded shopping bags.

View Project
People of the Serengeti

A travel photography series capturing the people and communities of the Serengeti, Tanzania. The portraits focus on everyday life, dress, and expression, framed against…

  • Strategy

    Travel / Portrait Photography

  • Design

    Photography

  • Client

    Personal Project

  • Creative Fields

    Photography, Portrait, Travel

View Project
Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

  • Strategy

    Advertising Campaign

  • Design

    Editorial & Product Photography, Retouching

  • Client

    Kavach

  • Creative Fields

    Photography, Advertising, Product Design

View Project
Branding for Banbas Resorts

Brand identity design for Banbas Resorts, building a cohesive logo and visual identity system carried across signage, business cards, and stationery for a warm,…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual Identity

  • Client

    Banbas Resorts

  • Tools

    Photoshop, Illustrator

  • Creative Fields

    Graphic Design, Branding

View Project
Catch Masala Photography

Commercial photography and retouching for Catch Masala, combining chef portraits with polished, advertising-ready product shots. The set balances rich, appetising colour and texture with…

  • Strategy

    Commercial Photography

  • Design

    Product & Portrait Photography, Retouching

  • Client

    Catch Masala

  • Tools

    Photoshop, Sony Camera

  • Creative Fields

    Advertising, Photography, Commercial Photography

View Project
Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

  • Strategy

    Commercial Photography

  • Design

    Lifestyle & Product Photography

  • Client

    Natureknit

  • Creative Fields

    Photography, Advertising

View Project
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