Get In Touch
mail@sworup.com
WhatsApp: +977 984 190 7633
Find My Work
behance.com/sworup
linkedin.com/in/sworup

What’s in the works?
Check Projects

Projects with passion

Modern and cutting-edge approach for creating digital and connected brands,
services, and
Showcase

Selected works

Defining a unified aesthetic vision and strategic direction to ensure brand consistency and market differentiation across all touchpoints, from digital platforms and product packaging to physical retail spaces.

Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

Show Project
Kavach Riding Gears from Nepal

Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

Show Project
Photos of Dhulikhel — Ongoing Documentation
Brand Identity Design June 3, 2025

Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

Show Project
Itunu Psychiatry Branding

Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

Show Project
Cashmere Dreams

Catch Masala Photography

Commercial photography and retouching for Catch Masala, combining chef portraits with polished, advertising-ready product shots. The set balances rich, appetising colour and texture with…

Show Project
Catch Masala Photography
Brand Identity Design June 3, 2025

Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

Show Project
Octoways

Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

Show Project
Chef Santosh Shah

FYMO Campaign Photoshoot

Campaign photoshoot for FYMO, the food delivery app that does a bit more, producing bright, energetic commercial imagery for advertising and social media use.

Show Project
FYMO Campaign Photoshoot

Tales of the Serengeti

A wildlife photography series shot in the Serengeti, Tanzania, documenting the region’s landscape and animal life. The series moves between wide, atmospheric plains and…

Show Project
Tales of the Serengeti

Chökyi Nyima Rinpoche Watercolor Portrait

A 12 x 12 inch watercolour portrait of Chökyi Nyima Rinpoche, painted in 2022. A fine-art piece rendered in soft, layered washes of colour,…

Show Project
Chökyi Nyima Rinpoche Watercolor Portrait
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Services

Core
competence

Fifteen-plus years turning ideas into images across photography, graphic design and art direction. From national campaigns for brands like Livon Serum, Parachute Naturale, TikTok, Viver, Honda, UNDP, Yamaha, Suzuki, Natureknit to editorial and packaging work, I bring a single, consistent creative vision to every project.

AI-Driven Creative Solutions

I bridge high-end human art direction with generative AI to help brands create faster, scale assets, and maintain absolute visual quality.

–  AI-Enhanced Campaign Concepts
–  Synthetic & Hybrid Photography
–  Generative Brand Assets
–  Creative Workflow Optimization
–  AI based video production

Graphic Design, Branding & Website

Identities and visual systems built to stay consistent across every medium.

–  Brand Identity
–  Website UI/UX
–  CMS/ POS Backend
–  Event Branding & production
–  Merchandising design
–  Print & Editorial Layout
–  Social Media Marketing
–  Data backed Infographics
–  High end photo retouching

Art Direction & Photography

Defining the aesthetic vision and creative direction that ties a brand together.

–  Creative Direction
–  Campaign Concepts
–  Editorial Direction
–  Set & Shoot Styling
–  Photography
–  Product & commercial photo

Video production & Direction

Directing commercials and campaign films from first concept to final cut.

–  TVC Direction
–  Explainer & Promo Video
–  Video Editing
–  Motion Design
–  Emerging / AI Content
–  Location management for Nepal
–  Production management for Nepal
–  Fixer and shoot permits

This is how we do it

Our clients describe us as a product team which creates amazing digital experiences.

Ready to talk business? Shoot me an email.

Since 2012, we’ve built the foundation for digital excellence, launching hundreds of one-of-a-kind visual systems and robust strategies to ensure unparalleled success.

TRUST BACKED BY EXPERIENCE

Hundreds of
unique visuals & strategy projects completed.

Get In Touch

Ready to work?

Want to collaborate?

Work with me

mail@sworup.com

Kavach Riding Gears from Nepal

Campaign photoshoot for Kavach, a Nepali riding gear brand, combining outdoor editorial photography with detailed product shots to show the gear in real riding…

  • Strategy

    Advertising Campaign

  • Design

    Editorial & Product Photography, Retouching

  • Client

    Kavach

  • Creative Fields

    Photography, Advertising, Product Design

View Project
Photos of Dhulikhel — Ongoing Documentation

An ongoing personal documentation project of Dhulikhel, a small medieval Newari village on the outskirts of Kathmandu, Nepal, capturing its old town, its people,…

  • Strategy

    Documentary Photography

  • Design

    Photojournalism

  • Client

    Personal Project

  • Creative Fields

    Photography, Photojournalism, Documentary

View Project
June 3, 2025
Itunu Psychiatry Branding

A complete brand identity for Itunu, a psychiatry and mental-health practice, designed to feel calm, trustworthy, and human. The identity centres on a clean…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Itunu Psychiatry

  • Creative Fields

    Graphic Design, Branding, Visual Identity, Logo Design

View Project
Cashmere Dreams

A lifestyle photoshoot for Natureknit cashmere, capturing the softness and craftsmanship of the brand’s knitwear through warm, tactile imagery for advertising and social use.

  • Strategy

    Commercial Photography

  • Design

    Lifestyle & Product Photography

  • Client

    Natureknit

  • Creative Fields

    Photography, Advertising

View Project
Catch Masala Photography

Commercial photography and retouching for Catch Masala, combining chef portraits with polished, advertising-ready product shots. The set balances rich, appetising colour and texture with…

  • Strategy

    Commercial Photography

  • Design

    Product & Portrait Photography, Retouching

  • Client

    Catch Masala

  • Tools

    Photoshop, Sony Camera

  • Creative Fields

    Advertising, Photography, Commercial Photography

View Project
June 3, 2025
Octoways

Logo and brand identity design for Octoways, building a distinctive mark and a complete visual system from the ground up. The brief called for…

  • Strategy

    Brand Identity

  • Design

    Logo, Visual System

  • Client

    Octoways

  • Creative Fields

    Graphic Design, Logo Design

View Project
Chef Santosh Shah

Campaign photoshoot of MasterChef UK winner Chef Santosh Shah for Nutriplus cooking oil, capturing confident portrait and lifestyle imagery for advertising use.

  • Strategy

    Advertising Campaign

  • Design

    Portrait & Lifestyle Photography

  • Client

    Nutriplus

  • Creative Fields

    Photography, Advertising

View Project
FYMO Campaign Photoshoot

Campaign photoshoot for FYMO, the food delivery app that does a bit more, producing bright, energetic commercial imagery for advertising and social media use.

  • Strategy

    Commercial Photography

  • Design

    Advertising Photography

  • Client

    FYMO

  • Creative Fields

    Photography, Advertising

View Project
Tales of the Serengeti

A wildlife photography series shot in the Serengeti, Tanzania, documenting the region’s landscape and animal life. The series moves between wide, atmospheric plains and…

  • Strategy

    Wildlife Photography

  • Design

    Photography

  • Client

    Personal Project

  • Creative Fields

    Photography, Wildlife, Tanzania

View Project
Chökyi Nyima Rinpoche Watercolor Portrait

A 12 x 12 inch watercolour portrait of Chökyi Nyima Rinpoche, painted in 2022. A fine-art piece rendered in soft, layered washes of colour,…

  • Strategy

    Fine Art / Illustration

  • Design

    Watercolour Painting

  • Client

    Personal Project

  • Medium

    Watercolour, 12 x 12 inches, 2022

View Project
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